SEO - Search Engine Optimization

Course Overview

Search Engine Optimization has become a leading marketing tool for the web, with Google, Yahoo and Microsoft Live (formerly MSN Search) leading the way. This course lays out a set of methods aimed at improving the ranking of a website in search engine listings and could be considered a subset of search engine marketing. Whilst learning about the 'rules of engagement' you will also be exposed to an industry that is revolving at a fast pace and learn what it takes to get the rankings of your web pages optimized for better results.

On Request Only - Contact DPA

Course InformationRelated Training

Duration: One-Day Course
Platform: Windows and Macintosh
Fee: Call for information

We recommend one to eight people for this course.

Course Content Download PDF (57kb)

Application Overview: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

Users: Creative, Design, Web Development, IT and Admin Professionals who are as well as anyone who needs to promote corporate or personal websites, and Microsites.